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Project Description

Product Design, Branding, Editorial Design

Leaflet is a houseplant and succulent subscription box for passionate indoor gardeners. Leaflet allows the extreme indoor gardener to grow their collection each month, while providing a plant to share to help others grow too. Each Leaflet box comes with a plant of your choosing with a gift for a friend or yourself. Each plant gift comes with a detailed “leaflet” with care instructions for the new plant owner.

In order to keep plants safe during the unpredictable process of shipping, I soon realized that no premade mailing box can work, so I began by designing and producing custom mailing boxes. The challenge was to design a box which can withstand the shipping process while using as little unnecessary packaging as possible for eco-conscious subscribers while prioritizing the unique unboxing experience.


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